Shmoop Launches Online ACT Prep

Posted by Shmoop on 1/31/11 10:09 AM


Shmoop Engages Teens by Using Television Icons to “Tell the ACT Story”

ACT Prep Doesn’t Have to be a Root Canal

MOUNTAIN VIEW, Calif. (Feb. 1, 2011) – Our shtick: Shmoop ( is a digital curriculum and test prep company that aims to suck less of the joy of learning out of the requisite college readiness process. Shmoop announces the launch of an Online ACT Prep Course that keeps students tuned-in by littering its ACT lessons with snippets of television that you love. Or love to hate. Or say you hate, but secretly love (we are on to you).

Shmoop Online ACT Prep is available for $23 for at-home purchase by an individual student. Shmoop also offers wildly affordable Site Licenses to schools, districts and libraries for its growing stable of Online Test Prep Courses – ACT, SAT, PSAT, and AP Exams.

Shmoop Test Prep is now in use in schools, libraries and roller derby rinks nationwide. In an effort to improve college readiness, The School District of Philadelphia – the eighth largest school district in the country – provides students free access to Shmoop Test Prep at school, home or anywhere they have Internet access.

“The feedback has been extremely positive. Both teachers and students find the resources in Shmoop Test Prep helpful and enjoyable to use,” said Vera Da Vinci, AP/IB Program Manager for The School District of Philadelphia.

“Our highly scientific field research has shown that students learn better when they are not lulled to sleep by boring test prep,” said Ellen Siminoff, CEO of Shmoop. “At Shmoop, we aim to speak fluent Student. And one of those dialects is pop culture.”

See Shmoop ACT Prep at

What’s Up With the Television Allegories?

Shmoop uses relatable and engaging allegories drawn from the boob tube to keep students engaged. ACT Scientific Reasoning becomes a little less painful when deconstructed like a CSI crime scene. Learning punctuation and rhythm becomes a little less soulless when students get in the groove of a So You Think You Can Dance? tango.

Students earn Shmoints (Shmoop points, in case that wasn’t obvious) for correctly completing portions of the ACT Prep course. Top Shmoints scorers will win Shmoop


Shmoop ACT Prep by the Numbers:

  • 1,000 practice problems in ACT Reading, ACT Writing, ACT English, ACT Math, and ACT Scientific Reasoning
  • 3 full-length interactive practice exams
  • 38 review topics that go deeper than a giant squid dares

Group Rates for Schools and Districts

Shmoop now offers ludicrously affordable group rates for schools, districts and public libraries that want a Site License. Deets at

About Shmoop

Shmoop is a digital curriculum and test prep company that makes fun, rigorous learning and teaching materials. Shmoop content is written by master teachers and Ph.D. students from Stanford, Harvard, UC Berkeley, and other top universities. Shmoop Learning Guides, Test Prep, and Teacher’s Editions balance a teen-friendly, approachable style with academically rigorous materials to help students understand how subjects relate to their daily lives. Shmoop offers more than 6,000 titles across the Web, iPhone, Android devices, iPad, Kindle, Nook, and Sony Reader. The company was an Official Honoree in the 2010 and 2009 Webby Awards, was named one of the best educational products by the Association of Educational Publishers, and was named “Best of the Internet” by PC Magazine. Launched in 2008, Shmoop is headquartered in a Labradoodle-patrolled office in Mountain View, Calif. For more information, visit

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For more information contact:

--Emily Embury, C. Blohm & Associates, Inc., 608-839-9800,

Topics: Updates, Press Release

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